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How To Get A Patient Advocate (Updated August 2025)

Key Points
  • Patient advocates can be found through multiple channels. These include hospitals, insurance companies, employer benefits, online directories, and non-profit organizations
  • The right medical advocate should have experience relevant to your specific condition or healthcare challenge. Work with a service that connects you to the best person for your needs.
  • Free advocacy options exist through Medicare. Solace can help you today.
  • Independent advocates offer the advantage of undivided loyalty to your interests. Advocates employed by hospitals or treatment centers may face conflicts of interest.
  • Effective advocacy requires clear communication about your medical history, current challenges, and specific goals.

When serious illness strikes or medical bills pile up, finding a patient advocate can mean the difference between getting the care you need and getting lost in the healthcare maze. Patient advocates serve as your personal healthcare champion—someone who speaks the language of medicine, understands insurance systems, and fights for your rights when you're too sick, overwhelmed, or confused to do it yourself.

What Is A Patient Advocate and Why Do You Need One?

A patient advocate (also known as a medical advocate) is a trained professional who stands in your corner throughout your healthcare journey. Unlike family members who mean well but may lack expertise, patient advocates bring insider knowledge from years working in healthcare as nurses, social workers, physicians, or healthcare administrators. They know which questions to ask, which forms to file, and how to push back when insurance companies say no.

Think of a patient advocate as your healthcare translator and strategist rolled into one. They decode confusing medical terminology, explain your diagnosis in plain English, and help you understand what your treatment options actually mean for your daily life. When doctors rush through appointments, your advocate ensures nothing critical gets missed. When insurance denies coverage, they know exactly how to appeal—and win.

You might need a patient advocate if you're:

  • Facing a new diagnosis and feeling overwhelmed by treatment decisions
  • Managing multiple chronic conditions with different specialists who don't communicate
  • Fighting insurance denials for treatments your doctor says you need
  • Struggling to understand medical bills or facing overwhelming healthcare debt
  • Caring for an aging parent who needs help coordinating their care
  • Feeling dismissed or unheard by your healthcare providers
  • Preparing for major surgery and want someone tracking your care
  • Transitioning between hospital, rehabilitation, and home care

If you have Medicare or Medicare Advantage, you can get a patient advocate for free with Solace.

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Free Patient Advocacy Services Through Medicare and Government Programs

Medicare Beneficiary Advocacy Programs

If you have Medicare, you already have access to free advocacy services that many beneficiaries don't know exist. The State Health Insurance Assistance Program (SHIP) provides one-on-one counseling and advocacy at no cost. SHIP counselors help you understand your Medicare benefits, compare plans during open enrollment, and file appeals when claims are denied.

Contact your local Area Agency on Aging to connect with SHIP counselors who understand Medicare inside and out. These advocates specialize in helping seniors resolve billing errors, understand their Part D prescription coverage, and access programs that reduce out-of-pocket costs. They're particularly valuable during Medicare open enrollment when choosing the wrong plan could cost thousands in unnecessary expenses.

Medicare Advantage Advocacy Benefits

Many Medicare Advantage plans include care coordination and advocacy services as part of their benefits package—but insurers rarely advertise these services prominently. Call the member services number on your insurance card and specifically ask about case management for complex medical conditions. These embedded advocates can help coordinate between specialists, expedite prior authorizations, and even arrange transportation to appointments.

Solace works with Medicare and Medicare Advantage plans to provide comprehensive patient advocacy at no additional cost to beneficiaries. Our advocates are healthcare professionals who work exclusively for you—not the insurance company—ensuring your interests always come first.

State and Federal Patient Rights Programs

Every state has an Office of the Insurance Commissioner that provides free assistance with insurance complaints and appeals. These government advocates have the authority to investigate unfair claim denials and can pressure insurance companies to reverse decisions. They're especially effective when dealing with surprise medical bills or coverage disputes.

The Centers for Medicare & Medicaid Services (CMS) also funds ombudsman programs in every state. These independent advocates help resolve complaints about hospital care, nursing home conditions, and home health services. Unlike advocates employed by healthcare facilities, ombudsmen work independently to protect patient rights.

Elderly couple smiling together outdoors with green foliage in the background, the man wearing glasses and a gray jacket with his arm around the woman who is wearing a brown jacket. Banner text: Esther's complex conditions meant scattered care. Her advocate coordinated a specialist team in days. Includes a button: READ ESTHER'S STORY.

Finding Medical Advocates Through Healthcare Facilities

Hospital-Based Advocacy Programs

Most hospitals employ professionals whose job is to help you understand and access care—though they might go by different titles. Medical advocates in hospital settings can make an enormous difference in your care experience. Ask specifically for:

Patient Representatives or Patient Relations: These hospital employees help resolve conflicts with care teams, address quality concerns, and ensure your rights are respected. They're particularly helpful when communication breaks down between you and your medical team.

Clinical Social Workers: Hospital social workers do far more than discharge planning. They connect patients with financial assistance programs, arrange home health services, and help overcome barriers to care like transportation or medication costs. Social workers often know about assistance programs that even doctors aren't aware of.

Nurse Navigators: Many hospitals now employ nurse navigators for complex conditions like cancer, heart disease, or organ transplants. These specialized advocates guide you through your entire treatment journey, explaining each step and ensuring nothing falls through the cracks. They attend tumor boards, coordinate between specialists, and help you understand clinical trial options.

Financial Counselors: If medical bills are your primary concern, hospital financial counselors can help you apply for charity care, set up payment plans, or identify billing errors. They know the hospital's financial assistance policies inside and out and can often reduce bills by thousands of dollars.

Maximizing Hospital Advocacy Services

To get the most from hospital-based advocates:

  • Request advocacy services as soon as you're admitted or diagnosed
  • Ask for the advocate's direct phone number and preferred contact method
  • Be specific about your needs—medical understanding, insurance help, or care coordination
  • Document all conversations and get commitments in writing
  • Remember that hospital advocates work for the institution, which may limit how aggressively they can advocate against hospital policies

Independent Patient Advocacy Services

Professional Medical Advocate Organizations

Independent patient advocates offer something hospital-based advocates can't: undivided loyalty to your interests alone. These medical advocates work directly for you, not for any healthcare institution or insurance company.

The National Association of Healthcare Advocacy (NAHAC) maintains a searchable directory of board-certified patient advocates. These professionals have passed rigorous examinations and adhere to strict ethical standards. When searching their directory, filter by specialty—some advocates focus on elder care, others on insurance appeals, and still others on specific conditions like cancer or rare diseases.

The Alliance of Professional Health Advocates offers another comprehensive database where you can search by location, specialty, and price range. Many advocates in this network are former healthcare professionals who left the system specifically to help patients navigate it more effectively.

What to Look for in an Independent Advocate

Clinical Background: Advocates with nursing or medical training can better understand your condition and communicate effectively with your healthcare team. They know which symptoms matter, which tests to request, and when something isn't right.

Insurance Expertise: If coverage denials or medical bills are your primary concern, choose an advocate with specific experience in insurance appeals and medical billing. Some advocates specialize exclusively in recovering denied claims and reducing medical debt.

Condition-Specific Experience: For complex diagnoses, seek advocates who specialize in your specific condition. A cancer advocacy specialist understands treatment protocols, clinical trials, and support resources that a generalist might miss.

Local Knowledge: Advocates familiar with your local healthcare systems, specialists, and resources can provide more effective support than those working remotely. They know which doctors have the shortest wait times, which facilities provide the best care, and how to access local assistance programs.

Smiling female clinician with arm around older woman. Banner text: A healthcare expert on your side. Includes a button: Get an advocate.

Employer-Sponsored Patient Advocacy Programs

Understanding Your Workplace Benefits

Many employers now recognize that helping employees navigate healthcare reduces both absenteeism and healthcare costs. These patient advocacy benefits might be hiding in your benefits package under various names:

Healthcare Concierge Services: Premium advocacy services that help employees find specialists, schedule appointments, and resolve insurance issues. These services often include 24/7 access to nurse advocates who can answer medical questions and provide guidance.

Employee Assistance Programs (EAPs): While known primarily for mental health support, many EAPs include patient advocacy services. These confidential programs can help you manage serious diagnoses, coordinate care for family members, and even negotiate medical bills.

Supplemental Health Navigation Benefits: Some employers contract with third-party companies specifically to provide patient advocacy. These services operate independently from your health insurance, giving advocates more flexibility to fight for your interests.

Disease Management Programs: Employers often offer specialized support for employees with chronic conditions like diabetes, heart disease, or cancer. These programs pair you with nurse advocates who help manage your condition and prevent complications.

Accessing Workplace Advocacy Benefits

Start by calling your HR department directly—don't just rely on benefits handbooks that might not list all available services. Ask specifically about:

  • Patient advocacy or healthcare navigation services
  • Case management for serious illnesses
  • Second opinion services
  • Medical bill review programs
  • Caregiver support resources

Remember that employer-sponsored advocacy services are typically free and confidential. Your employer won't receive details about your medical situation—only aggregate data about program usage.

Insurance Company Patient Advocacy Services

Working With Insurance Case Managers

While it might seem counterintuitive to seek help from your insurance company, many plans include robust case management services that can actually work in your favor—if you know how to use them effectively.

Insurance case managers are often registered nurses who can:

  • Coordinate authorizations between multiple specialists
  • Expedite approval for urgent treatments
  • Find in-network specialists with the shortest wait times
  • Arrange exceptions for out-of-network care when medically necessary
  • Connect you with disease-specific support programs

When to Request Insurance Advocacy

Contact your insurance company's case management department when:

  • You receive a serious diagnosis requiring multiple specialists
  • Your doctor recommends treatment requiring prior authorization
  • You need help finding specialists who accept your insurance
  • You're planning surgery and want to ensure everything is pre-approved
  • You receive a claim denial for recommended treatment
  • You need expensive medications requiring special approval

Maximizing Insurance Advocacy Services

Get the most from insurance-provided advocates by:

  • Requesting a dedicated case manager for continuity
  • Getting the case manager's direct contact information
  • Confirming all authorizations and approvals in writing
  • Following up regularly to ensure nothing stalls
  • Escalating to supervisors if your case manager seems ineffective

Remember: while insurance advocates can be helpful, their ultimate employer is the insurance company. For truly independent advocacy, you'll need to look elsewhere.

Elderly couple smiling together outdoors with green foliage in the background, the man wearing glasses and a gray jacket with his arm around the woman who is wearing a brown jacket. Banner text: Esther's complex conditions meant scattered care. Her advocate coordinated a specialist team in days. Includes a button: READ ESTHER'S STORY.

Disease-Specific Advocacy Organizations

National Disease Organizations

Major disease organizations offer specialized advocacy services tailored to specific conditions:

Cancer: The American Cancer Society provides free patient navigation through their Patient Navigator Program. Trained advocates help patients understand treatment options, find clinical trials, access transportation assistance, and connect with support services. CancerCare offers professional oncology social workers who provide free counseling and advocacy.

Heart Disease: The American Heart Association's Support Network connects patients with trained advocates who understand cardiac conditions, treatment protocols, and lifestyle modifications. They help patients prepare for procedures, understand test results, and manage recovery.

Rare Diseases: The National Organization for Rare Disorders (NORD) provides advocacy specifically for patients with rare conditions. Their advocates understand the unique challenges of rare disease diagnosis and treatment, including finding specialists and accessing experimental treatments.

Neurological Conditions: Organizations like the National Multiple Sclerosis Society and Parkinson's Foundation employ patient navigators who understand the progressive nature of neurological conditions and can help plan for changing needs over time.

Local and Regional Advocacy Resources

Community Health Centers: Federally Qualified Health Centers (FQHCs) provide advocacy services regardless of ability to pay. Their advocates help patients access affordable care, apply for insurance, and navigate safety net programs.

Faith-Based Organizations: Many religious organizations operate parish nursing or health ministry programs that include advocacy services. These programs often serve anyone in need, regardless of religious affiliation.

Legal Aid Medical-Legal Partnerships: Some legal aid organizations partner with healthcare providers to address health-harming legal needs. These advocates can help with insurance denials, disability applications, and healthcare-related discrimination.

Virtual and Digital Patient Advocacy Options

Telehealth Advocacy Services

The rise of telehealth has made patient advocacy more accessible than ever. Virtual medical advocates can:

  • Join your appointments remotely to take notes and ask questions
  • Review medical records and test results via secure portals
  • Help you prepare for appointments via video consultation
  • Coordinate care between providers in different locations
  • Assist with insurance issues regardless of your location

Solace connects Medicare beneficiaries with experienced healthcare professionals who provide personalized support entirely online or by phone, making expert advocacy accessible regardless of location or mobility limitations.

Digital Health Navigation Platforms

New digital platforms use AI and human expertise to provide advocacy support:

  • Symptom assessment and care navigation apps
  • Medical record organization and sharing platforms
  • Appointment scheduling and reminder services
  • Medication management and interaction checking
  • Insurance claim tracking and appeal assistance

While technology can't replace human advocates for complex situations, these tools can supplement professional advocacy and help you stay organized.

How Much Do Patient Advocates Cost?

While independent patient advocates typically charge between $75-$300 per hour or offer monthly retainers from $200-$1,000, many free options exist that you should explore first. Medicare and Medicaid offer advocacy programs at no cost, hospitals provide patient representatives and social workers, and many employers include advocacy benefits in their healthcare packages. Disease-specific organizations, community health centers, and even your insurance company often provide free advocacy services that can address most needs.

You might consider paying for an advocate when facing life-threatening diagnoses requiring immediate action, fighting insurance denials for critical treatments, or when medical bills threaten your financial stability. The investment often makes sense when free services haven't resolved your issue or when the potential savings—through successful appeals or bill reductions—exceed the advocate's fees. Learn more about who pays for patient advocates and your coverage options.

Smiling female clinician with arm around older woman. Banner text: A healthcare expert on your side. Includes a button: Get an advocate.

Questions to Ask Potential Patient Advocates

Assessing Qualifications and Experience

Finding the right patient advocate starts with understanding their background and approach. During your initial conversation, you'll want to explore their healthcare experience and relevant certifications—many advocates are former nurses, social workers, or healthcare administrators who bring valuable insider knowledge. Ask how long they've worked as a patient advocate and, more importantly, whether they have experience with your specific medical condition. An advocate who's helped other patients through cancer treatment will understand the oncology landscape differently than one who specializes in neurological conditions.

It's equally important to understand their practical approach to advocacy. How do they typically begin working with new clients? Some advocates start with comprehensive medical record reviews, while others prioritize understanding your immediate concerns and goals. You'll want to know whether they can attend appointments with you in person or join virtually, and how they handle communication with healthcare providers—especially when there are disagreements about your care. The best advocates know how to be assertive without alienating your care team, maintaining relationships while still fighting for your needs.

Don't forget to clarify the practical details that will shape your working relationship. Understanding what services they provide—and equally important, what's outside their scope—prevents misunderstandings later. Ask about their response time for urgent issues, who provides coverage when they're unavailable, and how they protect your medical privacy. These logistical considerations might seem minor, but they become critical when you're in the middle of a health crisis and need immediate support.

Taking Action: Your Next Steps

Immediate Actions You Can Take Today

  1. If you have Medicare: Call 1-800-MEDICARE to ask about advocacy services available through your plan, or connect with Solace for comprehensive support at no cost.
  2. If you have employer insurance: Contact your HR department and specifically ask about medical advocacy, case management, or healthcare navigation benefits.
  3. If you're in the hospital: Ask to speak with patient relations, a social worker, or patient advocate before discharge.
  4. If you're uninsured: Contact your local Federally Qualified Health Center or 211 for advocacy resources.

Empowerment Through Advocacy

Medical advocacy is about more than solving immediate problems—it's about becoming an empowered participant in your own care. A good advocate teaches you how the system works, helps you find your voice, and ensures you're never alone in your healthcare journey.

Whether you're dealing with a devastating diagnosis, drowning in medical debt, or simply feeling lost in the maze of modern healthcare, remember: you deserve support. You deserve someone who understands the system and fights for your interests. You deserve a medical advocate.

The healthcare system wasn't built for patients—but with the right advocate by your side, you can make it work for you.

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